Top SEO Trends In 2018
Online visibility is a critical element to any company’s strategy, however the digital landscape is in a continual state of change so it’s obligatory to keep up with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for businesses to increase their website traffic, customer engagement, and ultimately their profits.
User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. In reality, using outdated SEO tactics can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll investigate the top SEO trends to keep in mind for your website in 2018.
Lots of users are now opting to utilise voice searches as opposed to standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, virtually half of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should begin including more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will continue to be a focal component in determining SERP listings in 2018. Creating valuable links to credible websites is still the simplest way for Google to calculate if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a remarkable strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has revealed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst traditional SEO techniques like link building will still be beneficial in 2018, there are other manifesting trends that Google is focussing on in the future which may noticeably change the practice of SEO. It’s clear that SEO is already adjusting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, speak with Internet Marketing Experts Cairns on 1300 595 013, or visit their website for further information: https://internetmarketingexpertscairns.com.au