SEO Strategy Cairns – Want to avoid driving away customers? simple ideas to raise your website’s user experience.

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SEO Strategy Cairns – Want to avoid driving away customers? simple ideas to raise your website’s user experience.

With any SEO Strategy in Cairns, new clients are always anxious to start off with the layout to start with. And we always will need to stop them long before they get too far ahead of themselves because it is one of the very last steps. But, once we have set the SEO foundation for your SEO Strategy, we open the floodgates and are inundated by the volume of suggestions for images, colour schemes, and so many areas which lots of people just simply don’t comprehend has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy since if done correctly, your parts will create the perfect ‘user experience’. This means making your page not just look good, but feel easy to use, and most importantly, easy to access by customer in Cairns and by search Engines. With that in mind, let’s have a quick look through a few areas in particular that have this dual visual/SEO element.


A website that is basic and easy to get through leads to happy Cairns users and a satisfied search engine. This is a matter of basic housekeeping; if your site is untidy or too convoluted, then nothing can be found and you will have consumers losing interest and unable to find your quality content. This is the same factor with your SEO Strategy, a cluttered design can make it harder for your keywords and SEO driven content to be discovered and supplied to potential users in Cairns.


Advertising is often a compulsory component of most sites, whether it is for external or internal reasons. However, it is very important to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more destructive to a user’s experience of a website than obtrusive advertising. Therefore you need to take into consideration how best to strike this balance between a sleek and user-friendly design and your advertising needs.


The ways in which a user can connect with your site will bear upon a variety of factors. Therefore there is a general perk to using techniques such as mouse-overs to gain additional advantages. This is an area that enables the blending of quality graphics and alt text in order to present more info and hit more keyword potential while not endangering a beautiful design. It indicates that you can add the extra item summaries or advertise your sales and other calls to action (CTAs) while boosting the potential of your website for Search Engine Indexing.

Mobile focus:

Always remember to make sure that your website has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update introduction placed direct consequences and considerations upon concentrating on a mobile-friendly design or responsive design. So you will need to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an element that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while enabling mobile users a more tailored knowledge. It doesn’t need to be perfect, but as long as there has been an informed consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about aiming to maintain the balance between the SEO needs and your visual and business-oriented needs to help your SEO Strategy. This can be a challenging process, but by thinking of the implications of your actions in respect to both areas you can stay ahead of the game. Once you can understand these theories, it is very important to make sure that all your content production and SEO focus is upon your correct target audience in Cairns.

As the CEO of Internet Marketing Experts Cairns, I understand the struggles that many people have when starting with their SEO Strategy in Cairns. I actually ran a small company for a lot of years and had to find out SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional, call Internet Marketing Experts Cairns on 1300 595 013 or visit,

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