Online Marketing Cairns – New to the world of advertising? Don’t be afraid, Be adventurous!

Digital Advertising Cairns, SEO Company Cairns, Online Marketing Cairns, SEO Services Cairns,  New to the world of advertising

Online Marketing Cairns – New to the world of advertising? Don’t be afraid, Be adventurous!

Online Marketing is a amazing area which you need to try for your local Cairns business if you wish to enhance your SEO campaign. The best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start today with running through a few suggestions about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting

From here you can start off on your grand quest of Google advertising.

But before you start, know this:

  •  You will not see results until you commit– don’t just spend $1 and expect amazing results.
  •  You have to let your ad campaign run for at least a week– if you try and interpret the outcomes before this you will not see what really happens, there is often a peak of attention at the start, which will quieten after a week.
  •  And there are similarly two distinct systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’.
  •  You can create an advertisement for your Cairns business through Express far more quickly than classic AdWords, on the other hand you will have less options and less tools.
  •  Your Ad Campaigns don’t pass on between the two systems, so you can’t regulate an express ad from Classic AdWords.

So It is quite simple to establish your campaign, simply Google AdWords, select ‘start campaign’ and you are one your way! Just simply choose your location (such as Cairns) and your Budget. But I have always found the bit that most people find difficult is understanding what to actually write for your ad.


The headline is the title of an ad. It must be attractive and eye-catching! It ought to be contained in no greater than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2.

The description illustrates the title and offers a great call-to-action (CTA) to influence the reader to click on your ad for Cairns. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start off a sentence in the description 1 and complete it in the description 2– that’s totally fine. However, wach description line can not go beyond thirty-five characters.

Display URL.

It is the URL displayed on the ad but it could be different from the actual one if it is too lengthy or too complex. A display URL can have the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads.

  •  Only one exclamation mark, and absolutely no exclamation mark in the headline.
  •  Do not make use of the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy.
  •  No exploiting of upper case.
  •  Honor the character limits.

All the rules for Google ads are outlined here:.

The preview also demonstrates you how your ad will look on conventional searches along with on mobile searches and for other engines so you can understand how your ad will look for all options. Once you are satisfied, click ‘Save’ and you will now have finished your first AdWords Ad for your Cairns company!

So I have aimed to give you a bit of an understanding of where you can start off with Online Marketing in Cairns, but there are so many other facets which will require your focus as your business grows. My advice is that you will need to start learning more and more, and the fact that you are checking out this blog is a fantastic start because free help and advice like this can help you piece it all together. If you are looking for even more though, and what to put this all into practice, then you may want to start thinking about an SEO company to boost your Online Marketing. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Cairns on 1300 595 013 or visit,

Share this post